Are you among the many who have experienced ‘webinar fatigue’ over the past couple of years?
If you’re not familiar with the phrase, webinar fatigue is caused by “the need to maintain communication over video for sustained periods of time” (Learnium Editorial Team, 2021). This term arose during the Coronavirus pandemic due to a large increase in webinars and virtual events, causing the industry to become over-saturated.
Earlier this year we conducted some research with Nuvias UC employees to understand how they felt about webinar fatigue. 80% of respondents answered that they experienced webinar fatigue during the pandemic, but half also mentioned that since the pandemic has started to plateau they no longer feel so fatigued by these events and are more open to start attending webinars again.
As a company, we have hosted a number of webinars in the past as a way to inform and educate our partners. We have learned that it is near impossible to create a distraction-free environment for viewers, but there are steps that can be taken to create a better virtual experience for viewers.
Here are 3 ways that you can help your viewers fight webinar fatigue:
- Make it interactive
Watching someone talk for a long period of time can be very tedious, especially in a virtual environment, that is why incorporating an interactive element within your webinar can be key to increasing the engagement of your audience. You can ask your audience questions related to the topic or subject or set up a poll for attendees to vote on. Another effective way to make your webinar interactive would be to offer a Q&A session for participants’ questions, this can help them to dive deeper and gain a better insight into the chosen topic.
- Understand your target audience and be engaging with your delivery
Webinars should focus mainly on the audience’s interests rather than the host’s agenda, doing so will help your audience to feel that the webinar is of value to them and educate them on a topic of interest. With this it is important that you are delivering the webinar in an engaging manner- this can be done by the use of humour. Laughter can be effective in improving engagement between the audience and host but must obviously be used in an appropriate manner.
- Don’t compromise on quality
One of the most important ways to help your audience fight webinar fatigue is by ensuring that you are offering the best picture and sound quality possible. If you have attended a webinar yourself you will understand how important this step is. Having a bad quality picture and sound system can be a huge hindrance to creating an engaging experience for participants. To prevent this, you should invest In video and audio-conferencing technology and ensure you are using a professional platform – such as Zoom, BlueJeans, and RingCentral to host your webinars.
Nuvias UC offers a range of solutions to help you provide the next best thing to an in-person experience by enhancing video and audio quality across multiple platforms. To find out more, please call our team on 01635 225000.